The fashion world witnessed a seismic shift in September 2016. No longer confined to the temporary, often ephemeral structures of London Fashion Week (LFW), Burberry staged its Spring/Summer 2017 show in a location that resonated with a deeper cultural significance: the repurposed Foyles bookshop on Charing Cross Road. This wasn't just a runway presentation; it was a statement, a carefully crafted narrative that intertwined heritage, commerce, and the very essence of British culture. Gone was the custom-built tent next to the Prince Albert memorial; in its place stood Makers House, a beautiful, poetic transformation of the iconic bookstore, a space that spoke volumes before a single model even walked the runway.
This move marked a pivotal moment for Burberry, a brand deeply rooted in British heritage, but constantly striving for innovation. The choice of Foyles, a landmark known for its literary legacy and the sheer weight of its history, wasn't arbitrary. It was a deliberate attempt to create a setting that mirrored the collection's themes and the brand's evolving identity. The show itself, as documented in countless reviews – from Suzy Menkes’ insightful observations in her "Suzy Menkes Spring Summer 2017 London Burberry" piece to the detailed accounts of the "Burberry February 2017 show: everything we know so far" – became a conversation about more than just clothes. It was a dialogue on craftsmanship, cultural relevance, and the enduring power of storytelling.
Burberry Goes Totally Tudor for its First Co-ed Show: The collection itself, unveiled as Burberry's first ever co-ed show (as detailed in "Everything we know about Burberry's first co-ed show"), was a captivating blend of historical references and contemporary sensibilities. The "Burberry goes totally Tudor" aesthetic, as many critics described it, saw a fascinating juxtaposition of Elizabethan-inspired silhouettes and modern, streamlined cuts. The collection explored the rich tapestry of British history, referencing not only the Tudor era but also drawing inspiration from a broader range of historical periods and cultural movements. The use of traditional fabrics and techniques, combined with innovative design elements, reflected Burberry's commitment to both heritage and forward-thinking design. This was no mere historical pastiche; it was a thoughtful reinterpretation, a conversation between past and present, elegantly woven into the very fabric of the garments.
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